Marketing Automation: the benefits for Inbound Marketing (Free Course) Learn how to automate your communications to facilitate personalized contact and drive leads towards their conversion into customers. Cyberclick Logo Marketing automation was born with the aim of helping companies prioritize and execute their marketing and inbound marketing actions in a more agile and efficient way, in order to achieve goals in less time. According to the Aberdeen Group , close to 70% of B2B companies are using marketing automation platforms or are in the process of implementing one into their marketing strategy. Many of them (43%) have been using a platform with these characteristics for 4 years or more, obtaining very good results in terms of attracting and converting customers.
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According to the Aberdeen Group , close to 70% of B2B companies are using marketing automation platforms or are in the process of implementing one into their marketing strategy. Many of them (43%) have been using a platform with these characteristics for 4 years or more, obtaining very good results in terms of attracting and converting customers. For this reason, we dedicate this course to " Marketing Automation: the benefits for your inbound marketing ". Marketing Automation - Landing course What will you learn in the marketing automation course? What do we understand by marketing automation .