Burlington is a major sponsor of the Leukemia & Lymphoma Society. Burlington-charity-support 13. Distribute news releases Years ago, search engines frowned when companies loaded news release text with backlinks. Job Function Email List But you shouldn't avoid using news releases to spread the word about your latest research or products. Job Function Email List News release services may include a "no follow" tag, which basically means your site will not benefit from site authority.
You will still get traffic. And who knows? Others can view your news release and direct links to your website. 14. Job Function Email List Write testimonials If you need a product or service for your business, offer some compliments for their website (if you see them offering backlinks to customers). 15. Keep in touch with influencers This is a long-term tactic, but it can pay off. Job Function Email List If you support influential people in your industry, they are more likely to link to your content. Start by promoting their content and commenting on it.
HANDPICKED RELATED CONTENT: An 8-Step Process for Using Influencers to Boost Your Brand16. Make use of social media. Job Function Email List This may seem obvious, but some companies fail in their efforts because they don't try hard enough. Job Function Email List On Twitter, you can promote good content - or a portion of it - multiple times. It's also not an exaggeration, not when you've been trying to share other publishers' content and engage with followers (much more often than you pay attention to the content you create).