A research study conducted by Unisphere Research, a division of Information Today, and sponsored by Skyword titled "Content Marketing Gets Social: 2013 Survey on Content Marketing Trends" found that a strong majority of content marketers are using social media outlets to share their information. The report states that nearly three-quarters (71 percent) of content marketers publish their content to their websites and then promote it on their social networks. Surprisingly, close to one-quarter (21 percent) did not utilize the powerful tool of social media; while a mere eight percent were unsure.
What social media outlets are Phone Number List being utilized? Well, it's the usual networks that dominate the headlines: Facebook (84 percent), Twitter (79 percent) and LinkedIn (64 percent). In addition, the largest amount of reader activity came from those social media venues: Facebook pegged 55 percent, Twitter posted 45 percent and LinkedIn had 39 percent. A large majority of content marketers say their primary objectives are to engage both clients and prospects, enhance brand awareness and acquire leads - improving search rankings and increasing web traffic were the least likely goals.
However, these are not their biggest hurdles. Exactly two-thirds say the biggest challenge is creating content that is relevant and targeted to various Internet audiences. Incidentally, content marketers are producing their own content as 87 percent said they write their own. The online study was conducted in August with 217 respondents from the reader base of Information Today's CRM and EContent magazines.