As digital platforms and consumer habits evolve, advertising has to keep up. This is the case of connected television , a service that 57.5% of Spanish Internet users are already using. To develop a digital content advertising strategy that makes sense for our brand, the first thing we need to consider is what is the attitude of consumers about receiving advertising through a particular medium.
Recently, a study by nPeople has been published and broadcast by IAB Spain, sponsored by agiletv and smar+, which analyzes the situation of the connected television market in our country. Let's see what their conclusions are. Do you want to know the 222 digital marketing trends and predictions that will change the landscape of our sector in 2022 ? Click here individual email list and download the free ebook that we have prepared for you with all the information. Connected television what is the state of advertising in audiovisual digital content-1 Advertising and connected television When we talk about digital advertising on connected television, the first thing we have to be very clear about is that there is a big difference in the attitude of users towards advertising on paid and free platforms. Unsurprisingly, users are much more receptive to advertising on free platforms .
On a scale of 0 to 10, users reported an average tolerance of 6.3 for advertising on free connected TV platforms. On the other hand, if the advertising is inserted in connected pay television, the acceptance figures drop to 3.8 and 25% of users define themselves as completely intolerant (0 points out of 10).