Apr 11, 2022
In Welcome to the Forum
The pain points of reducing costs and increasing efficiency in the cold winter have become more and more prominent, and have also spawned a hot track. "Deep Sound" is based on the report "2019 Venture Capital Live: BAT tightens its pockets, where does the money go | Data Scanning" based on the report released by sorting out the investment and financing information of the primary market in 2019, shows that both in terms of the number of financing projects and the amount of financing , Enterprise services are the hottest industry. Although To B business is not as lively as To C in public opinion, both startups and giants have already set their sights on the big cake of the B-end market. On the whole, the main ways of playing in the industry can be roughly divided into two types. One is to focus on the specific needs of the enterprise and provide targeted solutions such as technology sms marketing service outsourcing, which is similar to installing a new plug-in for an existing behemoth without changing the fundamentals. This path is the mainstream of the enterprise service market before. Its advantages are that it can quickly solve the urgent needs of enterprises, but the disadvantages are also obvious: the demand side and the solution side are usually one-shot deals; If the root cause is not cured, the enterprise has turned around and entered a new information cocoon room after partially getting out of the information island. From the point of view of commercial value, the application scenarios of "plug-in" services are relatively narrow, which means that the reuse of products is low, and then the scalability of the business model is low.