Forum Posts

shermin sathi
Apr 13, 2022
In Welcome to the Forum
Growing industries, which means a lot can happen in a year. Just look at 2018: the implementation of gdpr, the continued rise of artificial intelligence and voice technology, and a growing need for personalization, to name a few. We've rounded up predictions from trusted industry experts to find out what they think marketers should be watching for in the coming year. What to look for (and look for) in the coming year: here's everything you need to look out for when planning your 2019 digital strategy:on The rise of instagram, the fall of facebook, and the future of social media:"With 41% of its users over the age of 65, facebook could be peaking." — institute company mailing list of digital marketing“the pendulum is moving away from active social interactions and back to more traditional 'passive' experiences, such as podcasts, reading and watching videos on platforms like youtube. -michael stelznerwhat this means for you as a marketer: go where your employees are. If you're targeting a younger demographic, facebook may not be the place for your ads and posts. But if you're targeting an older demographic and have a budget for paid social ads, it could definitely be beneficial. Don't overlook other mediums such as articles, podcasts, and videos because, as stelzner said, they will become increasingly popular in 2019. Think outside the box to figure out where your target audience is and present -you there. With valuable content. Data privacy and persistent legacy of gdpr: “there is a growing need to provide transparency on privacy issues. Gdpr should not be a warning, but a wake-up call for the entire marketing industry. —akerho oghoghomeh. “marketers should be prepared for more public discussions about data privacy. —art quanstromwhat this means for you as a marketer: any email marketer with an international
0
0
1
 

shermin sathi

More actions